After more than 20 years, Seattle Counseling Service is proud and excited to announce the launch of our new logo! We are altering our logo and overall appearance to better reflect who we are today while also symbolizing our future moving forward as a diverse, yet interwoven community. In addition to our new logo, our brand identity will be updated with new colors, fonts, and photography which will be reflected in the new website launching January 31.
In July of 2018, SCS partnered with Wildern, a full-service design studio located in the heart of Capitol Hill, to begin developing our new look. Over the past 6 months, we have worked together to establish our new identity that would better represent the work we do and our place in the community. The artist who created our new logo—”The Nest”—had this to say about their inspiration:
“The logo symbol consists of 6 equal, yet unique circles coming together to form a unified and vibrant shape. The shape forms into a protected secure enclosure, representing the safe nature of Seattle Counseling Service as an organization. This shape works to balance both confidence and vibrancy with safety and approachability.”
Over our 50 years of service, our LGBTQ community has evolved and changed, and so have we. We have become so much more than a counseling center. Our services have expanded to include substance use disorder services; support groups; harm reduction programs; HIV prevention programs; peer-led outreach; and, immigrant, refugee, and undocumented outreach. We’ve listened to how your needs have changes, and we are always working to grow and better adapt to meet them. Through these changes, we are still committed to providing high-quality, accessible, culturally competent care to all that seek our services and to serve, advocate, educate, and advance the social well-being and health of our LGBTQ community.
SCS would like to thank the entire team at Wildern for their tireless efforts and generously providing major in-kind support to make this possible. Each of your staff members have touched our hearts, and we are incredibly thankful! THANK YOU!
We hope you like our new look! In the following weeks, look out for more updates as we continue to update all public platforms including social media, promotional materials, and publications.